Why Now

Why now, why this blog?

Pretty simple. Like a lot of people I'm at a cross roads and not due to any choosing on my part. Recently, I was given a severence package, but you shouldn't feel sorry. In fact it is great news - hell it is a lot better than hoofing it into 57th and Lexington on a daily basis. So instead of worrying I decided to take a stab at going off on my own - and a free blog seems like a place to start.

Why this blog? I'm annoyed there is never a voice of the client. Someone that understands what you are going through and not someone that is worried so much about building a huge client base. Most of the help that is available is not marketer focused - so I decided to change that and be the voice to the regular marketing manager - a person for the common marketing folks.

In the coming weeks, I'll share my own views and techniques for helping marketing folks improve their business. Plus, every once in a while some NMC (non-marketing comments), because well - I can say what I want and you'll just have to

Pardon My French,

Eric F